Broadway Lifestyle Shatin Shop

TIA Retail Design

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“A technology retail space designed as an immersive lifestyle showroom—where lighting, transparency, and flow transform shopping into an experience.”

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This Broadway Lifestyle store in Shatin reimagines the traditional electronics shop as an open, immersive retail environment. Rather than focusing solely on product display, the design places equal emphasis on spatial experience, brand identity, and customer movement.

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The layout is organised as a series of clearly defined yet visually connected zones, allowing customers to browse intuitively without feeling confined. Floating display tables and transparent shelving systems create a sense of lightness, while keeping sightlines open across the store.

 

Products appear to hover within the space, reinforcing a sense of innovation and precision.

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Lighting plays a key role in shaping the atmosphere. Integrated linear lighting and subtle colour accents highlight product zones while strengthening the brand’s contemporary, technology-driven image. Dark flooring and reflective surfaces provide contrast, allowing illuminated displays and screens to stand out clearly without visual clutter.

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Digital screens are seamlessly embedded into walls and display units, reinforcing Broadway’s identity as a lifestyle technology brand rather than a conventional electronics retailer. The overall design balances clarity, efficiency, and visual impact—encouraging exploration while maintaining a calm, controlled environment.

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Through careful coordination of layout, lighting, and materiality, the project transforms a retail floor into a refined, future-oriented shopping experience that reflects both technological advancement and everyday lifestyle use.