ENICAR Watches Display

Exhibition Design 

​

“A time-inspired exhibition design that transforms watch craftsmanship into an immersive brand experience.”

​

This exhibition space, located inside a shopping mall, was designed as a distinctive showcase for a Swiss watch brand. The concept draws inspiration from time itself, transforming the elements of hours, minutes and seconds into spatial features.

​

The design is centred around three sculptural columns and circular crystal glass elements, echoing the form of watch hands and dials. Visitors walk through the installation as if stepping inside a timepiece, creating an immersive brand experience.

​

To reinforce brand identity, the signature red and black colour palette was used throughout the design. The structure was also designed to be lightweight and modular, making it ideal for installation in shopping malls or exhibition venues.

​

Key timepieces are displayed on custom black wood plinths, complemented by semi-matte finishes, LED lighting and fine stainless steel details. The result is a refined and elegant display that highlights the craftsmanship and prestige of the watches.